July 31 (Reuters) – Walmart-owned Flipkart said on Friday it has partnered with Netflix to offer members of its loyalty programme a monthly mobile subscription after four qualifying orders, as it looks to encourage repeat purchases by customers.
India’s e-commerce companies are increasingly using loyalty programmes to drive repeat purchases as competition intensifies across online retail and quick commerce.
Flipkart, which WalMart bought a controlling stake in 2018, has expanded into grocery and rapid deliveries through Flipkart Minutes, competing with Amazon in e-commerce and rivals including Blinkit, Zepto, Swiggy Instamart and BigBasket in quick commerce.
Flipkart shifted its holding company to India from Singapore earlier this year, paving the way for a planned stock market listing in the country. Reuters reported in March that the company was aiming to list in Mumbai before March 2027, though it had yet to firm up the IPO’s size or valuation.
Under the partnership, Flipkart Plus members who place four orders of at least 299 rupees each in a calendar month across Flipkart, Flipkart Grocery or Flipkart Minutes will receive a 30-day Netflix Mobile subscription from Aug. 1.
(Reporting by Chandini Monnappa in Bengaluru; Editing by Nivedita Bhattacharjee)
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