(Reuters) – In the seven days since Elon Musk took charge of Twitter, the world’s richest person has vowed to shake up the social media company, keeping employees, advertisers and users on the edge of their seats.
The Tesla boss, who will also serve as chief executive of Twitter, has announced the following actions in the past week:
Top management Musk fired top executives including CEO Parag
cuts Agrawal, CFO Ned Segal, legal affairs and
policy chief Vijaya Gadde
Layoffs Planned to let go about half the workforce, or
around 3,700 staff, according to internal plans
reviewed by Reuters. Announcement expected
Friday.
$8 for blue Twitter to charge $8/month for
tick Blue, which includes blue tick verification,
verification priority in replies, mentions and search, would
be able to post longer videos and audios.
Advertisers A whole bunch of corporate advertisers
hit pause distanced themselves from Twitter. General
Motors, General Mills, Audi of America, Oreo
maker Mondelez International, Pfizer Inc and
Ford are some to name. Musk, in a tweet to
advertisers, said he wanted Twitter to be “the
most respected advertising platform”.
Content To set up a content moderation council with
Moderation “widely diverse viewpoints”.
Council
Video Feature Twitter was working on a feature that would let
people post videos and charge users to view
them, with the company taking a cut of the
proceeds, the Washington Post reported.
Changes to Musk requested that logged out users visiting
Homepage Twitter’s site be redirected to Explore page
which shows trending tweets and news stories,
according to a Verge report.
Vine reboot Musk put up a poll on Twitter asking people if
he should bring back Vine. Of the nearly 5
million people who participated, 70% said
“yes”. He has instructed Twitter engineers to
work on a Vine reboot that could be ready by
year end, Axios reported.
(Reporting by Tiyashi Datta, Eva Mathews and Nivedita Balu in Bengaluru: Editing by Sriraj Kalluvila)
