MARANELLO, Italy (Reuters) – Luxury sportscar maker Ferrari will always produce one car less then the market demands to preserve its uniqueness as it shifts to electric models, Chief Executive Benedetto Vigna said on Thursday as he unveiled the company’s new business plan.
Opening the presentation, Chairman John Elkann said a shift to electrification would allow Ferrari, known for its powerful combustion engines, to build “even more unique cars”.
(Reporting by Nick Carey and Giulio Piovaccari; Editing by Mark Potter)
